Summer’s over. Kids are back at school, and the end of 2018 is fast approaching. You look back at the last 9 months and realize, “Wait? I need a digital strategy this year! Hell, what is digital transformation, anyway? It’s too late!”
The good news? No, it’s not too late to get an innovation plan in place. But, time is running out. Each week, your company falls behind what your competitors are doing. Every month that goes by, you’ve lost more money to inefficiency or wrong decisions.
Before 2018 is over, you can plan your 2019 digital strategy, and then execute in 2019. Let’s get to it.
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Whether called “digital transformation,” “digital strategy,” or “innovation thinking,” digital transformation means using technology to solve problems.
Since technology usually means digital, the term has stuck. Innovation happens during transformation, and problems get solved. Hence, digital transformation!
Sound ambiguous? Sort of. Overwhelming or impossible? Not if you get your organization on the right path as soon as possible.
Have a large organization? Then you start the transformation as soon as possible. Identify stakeholders, discover who is affected, and know who is feels the most pain from the problem. Above all, define a plan to put the right technologies in place.
What qualifies as Digital Transformation?
Everyone uses process, programs or software they hate. Make it a job requirement, and it’s a required 8-hour a day pain. Bad software means people don’t want to use it, or they use it slowly. This results in lots of human error, weeks or months of lost productivity, and a culture of unhappiness. Good people leave. Historical data gets lost. Now the company must train a new generation on broken systems.
Today, people have different expectations for how software, infrastructure, and companies will work. When you engage in digital transformation, you suddenly see just how broken systems are, and how much an organization is regularly losing.
So, why does it need to happen before 2019? More so, what should happen and when?
Doing it right means building solutions people will use. And, typically, internal or industry software is insufferable.
Whenever Rocksauce starts our innovation strategy at a company, the first step is getting deep domain knowledge on the problem. Our team becomes your team, and your problems become our problems. Getting to know what problem a company is facing is vital to defining the scope of the effort.
By now, the people were surveyed. We grasp why the current solutions failed. After crunching the data, we identify the right technologies/approach for correcting the issue. Maybe we’re designing a custom industry-specific pieces of productivity software like we do for Fortune 100 Companies. Or, maybe the goal is large-scale internal branding & marketing campaign around growing the culture of innovation.
Here’s how we lay out a product strategy:
All of this brings the scope into focus. Tasks that seemed impossible to know now have form and focus. With solid quality user stories, user personas and a reasonable prototype, you can begin to lay out the internal “go-to-market” strategy.
Launching an internal innovation project is a lot like launching a new consumer app. You can’t simply build it, send out an email or two, and expect magic to happen. Planning out your execution strategy, and ongoing support strategy with it, is necessary to gain adoption so productivity and efficiency can happen.
Every organization has different needs for their digital strategy. Company cultures are disparate, and procedures vary even within the same industry. Working with an innovation agency like Rocksauce Studios ensures you do the important work of identifying the actual problems affecting you and planning to solve them the right way. SaaS platforms can sometimes play a part in this, but knowing how they fit, and what problems they solve, requires experts in human experience.
So, it’s already September. Let’s get started!
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