These days, sensors are everywhere: Phones know where their users have been, what music they’ve listened to and which events they’ve agreed to attend. And while the data that results is a powerful tool for businesses, they aren’t always connected to material generated on laptops, tablets and wearable devices.
Maybe they should be, because, already, 70 percent of Americans own two or more connected devices. A percentage like that tells us that the days of one-screen users are numbered: Already, 88 percent of millennials are engaging in second-screen behaviors while watching videos online. Clearly, businesses must keep up with the times.