Are push notifications getting too pushy? Or are they the perfect ingredient to spice-up app engagement — when used sparingly?
According to a recent study by Blueshift, personalized mobile push notifications receive a 2,770 percent increase in engagement compared to generic push notifications. Users today demand more than mobile outreach: In the face of endless advertisements and alerts, they want information relevant to their personal situation, location and habits.
That’s why, with big players such as Facebook getting deeper into the personalized push race, entrepreneurs are scrambling to figure out how to make users feel that personal connection and continue to engage with their apps. Successful launch days are just the first battle in the war to win repeat users, and too often, companies see their engagement flat-line about a month after release.
Considering that each user has dozens — if not hundreds — of apps on his or her device, strategic notification campaigns can make the difference between long-term success and the fast lane to obscurity. The question is, what’s the best way to create such a campaign?