User Interface Design: What are the Importance of Microinteractions In User Expe...

What the hell are microinteractions? A big, fancy word? Yes. Also a vital part of making a product feel great. Microinteractions are what happens when you interact with something in an interface.

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We [knew] their artistic capabilities. What we didn’t expect & really appreciated was how they became a collaborative partner.

Jodi Frank , CEO of Culineer