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A lot of people are still face with the challenge of understanding microinteractions in user experience, in this article, you will get to understand what microinteractions is all about.
What the hell are microinteractions? A big, fancy word? Yes. Also a vital part of making a product feel great. Microinteractions are what happens when you interact with something in an interface. Mouse over a link and the color changes? Microinteraction. Pull to refresh in your favorite social app? Yup, also a microinteraction.
Hundreds of times a day, your goto websites or apps are serving you microinteractions. And each time, they are giving you dopamine rushes and engendering more brand loyalty.
Click this link to open Facebook. Hopefully, for this exercise, you’ve got a Facebook account. If not, you can always look at news sites like TheVerge.com. Both use different microinteraction styles.
Whichever site you’re on, start mousing over stuff. See how it reacts? On The Verge, you’ll see the article titles highlight. On Facebook, though, these microinteractions are everywhere.
Microinteractions are everywhere on this page! Each time you get one, you’re getting a little rush of satisfaction shot through your body. You feel accomplishment. Plus, you have certainty that you can interact with the item. In a sea of gray text & flat boxes, microinteractions make your options clearer.
YES! User Experience is more than where things are on a page. Or defining that Page A leads to Page B. UX is is about the entire experience you have in a product.
Onboarding and tutorial flows have a major impact on your experience, right? Download an app that has crappy onboarding. You can’t delete that damn thing fast enough!
Download some how new app, like The Skimm. Right away, you see microinteractions happening. Animations as screens come in or between sections. Waving hands. Text boxes that grow when they come into view.
Are these microinteractions needed for the app to work? No. The Skimm, or other apps, can onboard you without it. But the goal is to make you want to continue signing up. That way you give your email address or telephone number. Filling out 5 screens of personal data is way more palatable if I’m delighted.
All of this is part of user experience. Microinteractions won’t make a terrible product successful. A pleasing user experience will help a good solution stand out and earn an audience.
You know what an MVP is: Minimum Viable Product means the leanest features to get the job done.
What about MDP? Minimum DELIGHTFUL Product? Ah-ha! Create an MVP that does more than accomplishes a goal. Build a product that delights the audience as its helping the user. Microinteractions are pretty damn delightful!
Delightful products are just better. You can’t deny it. All things being equal, you’ll go with the solution that you like using. Product owners can build an MVP if they want to test an idea, but if they want to win? An MDP is the real MVP.
If people don’t want to use it, then you’ve failed. Lots of solutions can solve a problem. If no one uses it, then all you’ve created is a monument to wasted time & money.
Wanna know where you can roll out microinteractions? Is everywhere too broad of an answer for ya? Really, there’s no limit to how you apply microinteraction states.
Remember to always tap into the key laws of UX and UI.
The Von Restorff Effect says that the different thing draws our attention. If animations are whizzing everywhere, nothing stands out. Use it to effect.
The Zeigarnik Effect is about how an unfinished task is more memorable. Make those apparent with animated progress bars or charts to focus attention.
The Law of Figure-Ground plus a great microinteraction means easy to spot buttons or CTAs.
I can go on forever, but you now understand microinteractions in user experience! get it. Want someone to like your product enough to make it habitual? Make sure it’s something they can fall in love with.