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Virtual Reality (VR) Design & User Experience

Remember when virtual reality design was considered a ridiculous pipe dream relegated to ’80s sci-fi stories? Well, leading into the 2016 holiday season, it seemed like that “Tron”-like dream had come true. You could just mention the letters “VR” and investors’ ears would perk up.

But now it seems like the market’s expectations were aimed too high. While the full numbers aren’t in yet, VR sales during the 2016 holiday season seem to have come in below expectations.

That’s not surprising for a technology that — let’s be honest — is still in its early days. While early adopters can always be counted on to buy at this stage, the market as a whole needs more: prices coming down to inviting levels, graphics magic surging ahead, and the “gotta have it” factor growing.