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Want to Build the Next Candy Crush? Here’s How.

I have good news and bad news for app developers. The good news is that consumers are insatiable when it comes to great apps. Usage patternsindicate that the most engaged users frequently search for new sources of entertainment or productivity resources on their mobile devices — so the opportunities for selling to them are limitless.

Unfortunately, however, insatiability often equates to fickleness. App users constantly seek the next big thing. Inbox was yesterday’s mobile email darling; today, that title has been usurped by Airmail. A few months from now, users will want an even shinier tool that serves the same purpose but has that new-car luster…