Storming the Ivory Tower
Human beings are creatures of top-down construction. We have central processing units in the form of brains that dictate instructions to each part of the body. The cells that compose us are obedient automatons. Unless damaged or infected by an external source, our cells do not have the option of rebelling against our brains.
Download our new White Paper, Storming the Ivory Tower: Simple UX Theory for a Complicated World, to get the full story.