5 Ways to Be More Mobile-Friendly in 2017
Look away from your screen for a second. Go ahead; I’ll wait. What’s going on in the world around you? Are any other people looking up from their screens, or are they all just as absorbed as you were a moment ago?
It’s not just your imagination. According to comScore’s 2016 Mobile App Report, total digital media time grew 53 percent from 2013 to 2016, and 80 percent of that growth was driven by mobile apps. The point is, we haven’t all turned into zombies — we’ve just altered our focus to take in content at an almost constant rate.
Maybe it’s time we adjust to this new world, with more mobile-focused efforts.
To keep your company from being left behind in the ever-expanding mobile world, you need to make content accessible to users where they spend most of their time. This means formatting it and making sure it’s friendly and ready for mobile users to engage with.
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