Why Do I Need a Sales Funnel and How Does It Work

The pandemic has changed how businesses market to individuals. Now more than ever, businesses need to be digital first, this will enable your products to be easily purchased on the internet and allowing you to move ahead of your competitors. If you want your business to grow today, then you need a sales funnel to meet your target audiences! 

However, you might put your products on a website, or they might be available on a mobile app, making them available digitally is going to be the first step in creating a successful sales funnel.

What is a sales funnel?

Sales funnels are sometimes referred to as design funnels, because they are the exact same thing as taking a big pot of marinara sauce and using a funnel to put it into smaller jars. It’s taking something big and nebulous and pulling it down to a point and sales funnels are the exact same thing.

With a sales funnel, you want to take a lot of folks through a tapered process to answer two important questions:

1.  Are really looking to buy what you’re offering?

2.  If you’re a good fit for them?

Certainly, this helps each side save time, because It helps customers determine if you’re the right company to provide the solution that they’re looking for and helps you avoid people who may not really be interested in what you’re trying to offer.

What are the parts of a sales funnel??

Let’s take a look. 

A campaign
What is the goal you’re trying to accomplish? This goal should be very specific to speak to a corresponding audience. Therefore, the campaign should also provide a singular answer to a problem that your target audience is experiencing.

A lead magnet
Above all, this is a free digital product designed to provide your target audience with something of value in exchange for their email address. A customer often obtains a lead magnet by visiting a campaign landing page and exchanging their email address for one.

When they give their email address the lead magnet is available and they are automatically entered into the campaign sales funnel also known as an email nurturing campaign. Common examples of lead magnets are ebooks, webinars, pamphlets, infographics, and even a sales consultation.

Email Nurturing Campaign
A series of emails sent to a potential customer when they exchange their email address for a lead magnet. These emails are sent to gauge the interest of the potential customer.

If the potential customer engages with the email campaign, it’s safe for businesses to assume their interest in your offer is high. If potential customers don’t engage, it’s safe for businesses to assume they aren’t really interested in the offer and can be taken off the email nurturing campaign. 

This saves time and keeps businesses from bothering people who aren’t excited about what they have to offer. Sales funnel will help you filter the right audiences for your business, because of how the funnel functions, it is easy to deal with only like minds.

3 Benefits of Sales Funnels, Magnets, & Nurture Campaigns

Let’s take a look at how they can help you gauge interest and close sales.

Speak to your target demographic.
Sales funnels help you reach a specific group of people with a specific problem. They also help you narrow down a group of people into potential customers by gauging their interest in your product. The further information you provide through the funnel, the more likely they are to buy from you. 

Give your target audience valuable content.
However, science proves that on average potential customers need seven touchpoints before they can trust an individual or business. When you offer potential customers something of value that can help them solve their problems, it quickly builds brand affinity.

Build trust and increase conversions.
In addition, brand affinity also helps build credibility over time. The more potential customers see you as a provider that can provide solutions to their problems, the more likely they are to turn into a paying customer and buy from you.


Conclusion

However, with all the changes happening around the globe, businesses need to build a stronger digital presence because it will allow them to communicate to audiences in different ways. Most importantly, funnels, magnets, and nurture campaigns let customers know that you are here for them and can provide what they need without physically knocking on their door. 

If you need a sales funnel, magnet, or nurture campaign, give us a call at 866.981.6847 or send us a message. We’re here to help you solve your biggest problems and even your small ones.