Q & Answers

Q & Answers: What is a sales funnel & do I need one?

To answer the second question, yes, you need a sales funnel! The pandemic changed how businesses market to individuals. Now more than ever it’s important for businesses to be digital first, that is enabling your products to be purchased on the internet is your top priority.  

Maybe you put your products on a website, they’re available on a mobile app, or anything in between. Making them available digitally is going to be the first step in creating a successful sales funnel.

What is a sales funnel?

Sales funnels are sometimes referred to as design funnels. They are the exact same thing as taking a big pot of marinara sauce and using a funnel to put it into smaller jars. It’s taking something big and nebulous and pulling it down to a point and sales funnels are the exact same thing.

With a sales funnel, you want to take a lot of folks through a tapered process to answer two important questions:

1.  Are really looking to buy what you’re offering?


2.  If you’re a good fit for them?

This helps each side save time. It helps customers determine if you’re the right company to provide the solution that they’re looking for and helps you avoid people who may not really be interested in what you’re trying to offer.


What are the parts of a sales funnel??

Let’s take a look. 

A campaign
What is the goal you’re trying to accomplish? This goal should be very specific to speak to a corresponding audience. Therefore, the campaign should also provide a singular answer to a problem that your target audience is experiencing.

A lead magnet
This is a free digital product designed to provide your target audience with something of value in exchange for their email address. A customer often obtains a lead magnet by visiting a campaign landing page and exchanging their email address for one. When they give their email address the lead magnet is available and they are automatically entered into the campaign sales funnel also known as an email nurturing campaign. Common examples of lead magnets are ebooks, webinars, pamphlets, infographics, and even a sales consultation.

Email Nurturing Campaign
A series of emails sent to a potential customer when they exchange their email address for a lead magnet. These emails are sent to gauge the interest of the potential customer.

If the potential customer engages with the email campaign, it’s safe for businesses to assume their interest in your offer is high. If potential customers don’t engage, it’s safe for businesses to assume they aren’t really interested in the offer and can be taken off the email nurturing campaign. 

This saves time and keeps businesses from bothering people who aren’t excited about what they have to offer. 

3 Benefits of Sales Funnels, Magnets, & Nurture Campaigns

Let’s take a look at how they can help you gauge interest and close sales.

Speak to your target demographic.
Sales funnels help you reach a specific group of people with a specific problem. They also help you narrow down a group of people into potential customers by gauging their interest in your product. The further down the funnel they get, the more likely they are to buy from you. 

Give your target audience valuable content.
Science proves that on average potential customers need seven touchpoints before they can trust an individual or business. When you offer potential customers something of value that can help them solve their problems, it quickly builds brand affinity.

Build trust and increase conversions.
Brand affinity also helps build credibility over time. The more potential customers see you as a provider that can provide solutions to their problems, the more likely they are to turn into a paying customer and buy from you.


Conclusion

With all the changes happening around the globe, businesses need to build a stronger digital presence that will allow them to communicate to audiences in different ways. Funnels, magnets, and nurture campaigns let customers know that you are here for them and can provide what they need without physically knocking on their door. 

If you need a sales funnel, magnet, or nurture campaign, give us a call at 866.981.6847 or send us a message. We’re here to help you solve your biggest problems and even your small ones.

Next Article: Q & Answers: Why is using an agency better than hiring?

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