VR: 3 steps to Prepare for the Ongoing Revolution
Virtual reality may be the buzziest tech of 2016, but it hasn’t hit critical adoption levels quite yet. Despite its recent advancements, VR seems to many casual observers like a clunky throwback to ’80s science fiction. Setups like Oculus Rift, HTC Vive, and Playstation VR require large headsets and, in some cases, a wired connection. Less feature-rich smartphone VR options are a nice introduction to the medium, but when it comes to true immersion, users are thirsty for more.
For hardcore gamers, VR’s immersive capabilities are well worth the wallet-draining, laborious setup. Regular consumers, however, don’t have much need for the headaches — both literal and figurative — and most households won’t drop up to $1000 on what amounts to a novelty or fad.
As makers of VR devices and content try to capture a larger audience, these drawbacks pose two problems. The technology is not yet where it needs to be, and, as a consequence, there is not enough content aimed at the non-gamer audience. What does this mean for the future of VR, and how can tech marketers convince the average consumer to finally get excited about this new tech?
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