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UX, Design + Branding

Design motivates action. Great design communicates goals elegantly. Our work wins awards, gets published in best of books + has been spotlighted by Apple as quintessential example of app icon design.

Brands must be compelling, unique + full of personality. It’s the feeling people get when they interact with your product or company. Brand should be consistent across everything, from social media posts to the product itself.

 

Ideate, create + market

The Whole

Product ExperienceSM

Users don’t experience your site based on a single feature. You won’t earn trust based on how a pop-up appears or the transition between Sign-In to Search Results alone.

Trust is earned or lost when it’s all added up. Each moment from entry to exit. It’s UX, Design, Branding + More combined.

We reveal audience needs through empathy + research, employ ethical design psychology to drive users, and craft emotional journeys that resonate. All of it culminates in a well-developed digital experience people love – from brand identity to mobile apps.

We call it The Whole Product Experience℠.

Research, strategize + test

 

User Experience

One-sided facilitation is so 2019, y’all. Full participation is where it’s at.

We’ve refined Design Sprints into three specific flavors that work hand-in-hand or individually, depending on your needs.

Rocksauce becomes a seamless part of your team to help you solve the problem. Facilitating the exercises + conversations for the group, but also being at the table with your team. Bringing in new ideas + being as opinionated as anyone else.

Diversity of thought matters. The right people in the right room, from the C-Level to customer support who know all the complaints. And expert product builders like us.

Concept, evolve + refine

Design

We come to you to dive head-first into the problem.

Sometimes, the problem is so big that a Design Sprint is too small. Existing business customers, with products in the market or with their own internal systems, can’t stop their lives to get everyone into the same room for 16 or more hours.

Nuance + environment matter. Our researchers + designers sit with your people, ask them questions, see how folks in the real-world are handling problems or difficulties. We identify the key internal experts, then come out and get going!

That’s the fuel we use to build you something remarkable.

Analyze, develop + systemize

Branding

Your branding is your reputation. Whether internal or external, your branding is the first stop in anyone’s mind when they think of you. A strong visual brand appeals to users’ psyche. Branding is an assurance to users how and why your company can solve their problems.

We help your team(s) create an image that hits on a gut level first. Then we help your branding resonate more deeply in users’ understanding of exactly what you do. Eliminate doubts and build trust.

From ambiguous to unique

The Rocksauce Design Funnel

We come to you to dive head-first into the problem.

Sometimes, the problem is so big that a Design Sprint is too small. Existing business customers, with products in the market or with their own internal systems, can’t stop their lives to get everyone into the same room for 16 or more hours.

Uh listen, do you know where Riverside Drive is? I know what you’re gonna say, son, and you’re right, you’re right, But Biff just happens to be my supervisor, and I’m afraid I’m not very good at confrontations. Who do you think, the Libyans.

Look at the time, you’ve got less than 4 minutes, please hurry. Get your meat hooks off of me.

Start broad
  • Research
  • Interviews
  • Document digs
  • Customer surveys
  • Business plans
  • Concepts

 

  1. Workshop
  2. Design Sprint
  3. UX
  4. Test
  5. Design
  6. Brand
  7. UI
  8. Test
  9. Develop
  10. Test
End distinct
  • Final product
  • Design system
  • Brand guidelines
  • Tone + voice
  • Marketing assets
  • Concepts

We [knew] their artistic capabilities. What we didn’t expect & really appreciated was how they became a collaborative partner.

Jodi Frank, CEO of Culineer

Work Spotlight

 

DOSH

 

Business design, branding, development, web + apps


DOSH Acquired for $275m by Cardlytics!