Impressing potential customers to open an app is exciting. Getting them to come back? That’s the ultimate goal. Let’s discuss Taylor Morrison’s new mobile application case study. HeyTMNeighbor, projects a positive image of the brand while eliciting action from its users. Rocksauce dove head first into creativity and flexibility for this unique project. We highlight Taylor Morrison as they took to the green.

The background

Taylor Morrison has been an established customer with parent company, BDX, for various needs over the years. The project request was presented to Rocksauce because BDX knew we could work creatively and quickly, while still providing a quality working mobile app.

Taylor Morrison is one of the largest home building businesses in the US. They have been recognized as America’s Most Trust Home Builder for seven years in a row. Taylor Morrison is “committed to making moves together”.

The challenge

One of the biggest challenges was trying to make an app from scratch that will generate leads. Also, create interest in Taylor Morrison, but completely revolved around the event. 

Before designing the HeyTMNeighbor app for the WM Phoenix Open, a lot of research was done by Rocksauce in order to understand how and when people would be using the app at the event. There were questions asked such as:

1. Will the majority of people using the app be outside or inside? 
2. Will users be able to hear notifications? 
3. How often will they be using their phones at this event?

Then there was the challenge of time. Rocksauce found a way to maximize the window of time that was had to create something that wasn’t just a generic talk of Taylor Morrison but enforce an amount of great interaction that makes them want to come back to the app.

The process

Taylor Morrison wanted Rocksauce to design a mobile application that would extend the brand and drive more leads. While the app also providing an interactive experience for users. This would be the first app for the company as well as their first year as the presenting sponsor for the WM Phoenix Open golf tournament.  So the final product needed to have a balance of both Taylor Morrison as a brand and an interactive experience that makes them want to come back.

In order to make this happen, Rocksauce provided ideation while partner, X2, provided design. Although this was a trust fall exercise! Taylor Morrison had a good grasp on what they were asking with the turnaround time of just 2 months. Taylor Morrison and Rocksauce worked closely together to launch an app (HeyTMNeighbor) that both encouraged action and increased brand recognition.

Here’s how it turned out.

The results

This app was a successful tool that Taylor Morrison was able to use for the event. Users were able to enjoy the experience of a working and intriguing mobil app and Taylor Morrison should see an uptick of sales leads that are from the WM Phoenix Open. They will also be able to use and update the app for years to come. 

This project was an absolute success by PAR!

The solution

Rocksauce generated a multitude of features to entice WM Phoenix Open attendees to use the HeyTMNeighbor app. Getting a better idea of how attendees would be using their mobile devices at the event helped to make decisions surrounding the design including light and dark mode and proximity notifications. 

The design team integrated a list of interactive activities in the app that allowed users to engage in order to earn entries into raffles held by Taylor Morrison. Some of the features included a virtual reality tool that displayed a Taylor Morrison kitchen, an AR Taylor Morrison house that users could go in and explore, photo stickers to share on social media, and more. 

The result

This app was a successful tool that Taylor Morrison was able to use for the event. Users were able to enjoy the experience of a working and intriguing mobil app and Taylor Morrison should see an uptick of sales leads that are from the WM Phoenix Open. They will also be able to use and update the app for years to come. 

This project was an absolute success by PAR!

So…what are ya waitin’ for?

Let’s get that project started!